Novelty Fields is a Greek SME specializing in the development, promotion and management of places of special interest i.e. of natural beauty, cultural and historical heritage etc. and of thematic and metropolitan parks. It aims at creating a totally new visitor experience by introducing a new model of interaction, engagement, learning and entertainment. With the use of Information & Communication Technologies (ICT) and Playful Learning (PL) methods the visitor explores and engages with the place of interest in a new and novel way.