Natural Beauty And Wellness

Natural Beauty And Wellness In the late 60's, an old Indian matriarch was faced with a medical problem – her son had dental pyorrhea. She used her age old wisdom, contained in the ancient Indian text of Ayurveda and formulated a toothpowder which cured her son. What set out as an old woman's journey to alleviate her son's ailment has today manifested into Amar Remedies Ltd., the parent company. Today, Amar Remedies Ltd. is a manufacturer of personal health care products. Corporatized in 1984, it today is a publicly listed company with revenues in excess of US $60 million; the company is prominent in the Ayurvedic / Herbal category. The first manufacturing facility of ARL was created in Surat, Gujarat. In response to a genuine consumer need, AMAR’s first product was an unique toothpaste. At a time when every major brand available in the market used gelatine as an ingredient, thereby making their toothpaste non-vegetarian, AMAR Toothpaste made an important breakthrough by developing a gelatine-free formula. Thus, AMAR, the first ever ‘Vegetarian’ toothpaste was launched in the markets of Gujarat in 1991.