National Book Tokens are the only gift cards and gift vouchers accepted in bookshops throughout the UK and Ireland, and online. We’ve been inspiring booklovers since 1932, and are passionate about reading for pleasure and all the mental health and wellbeing benefits that come with it. We work with businesses, schools and organisations across the UK and Ireland to reward, motivate and inspire their customers, clients, students and employees – and let them indulge their passion for reading.
- Accepted everywhere -
Our gift cards and vouchers are accepted in all major bookselling chains across the UK and Ireland – including WHSmith, Waterstones, Blackwell’s, Foyles, John Smith, Eason, Dubray and O’Mahony’s – as well as all good independent bookshops and online.
- National Book Tokens gift cards -
Known far and wide as the perfect gift for anyone who loves books, our gift cards come in a range of attractive, contemporary designs, suitable for all ages and occasions.
- e-Gift vouchers -
A truly flexible solution to your incentive and reward needs, our e-Gift vouchers can be delivered quickly and in bulk to your inbox.
- Bespoke gift cards -
Our personalised gift cards give your rewards a unique touch – add your own text, logo and images for a truly distinctive gift.
- Trust the Token -
With more than 80 years’ experience of selling gift cards and vouchers, first-in-class customer service and an 8-year expiry on our gift cards, when you choose National Book Tokens, you’re in safe hands.
- Supporting reading for everyone -
We’re proud sponsors of World Book Day, and support Read for Good and Book Aid International. We also partner with the Jhalak Prize, celebrating books by British and British resident writers of colour.
- Bundles of benefits with Caboodle -
Our rewards programme gives booklovers even more, from regular competitions and book recommendations to updates from their local bookshops.