NUR Macroprinters, through its subsidiaries, engages in the development, manufacture, sale, and service of digital color printers worldwide. Its digital color printers are used for printing large images, such as billboards, posters and banners, point of purchase displays, and exhibition and trade show displays, as well as decorations and backdrops for construction scaffolding covers, showrooms, television and film studios, museums, and exhibits. The company also offers solvent-ink based and UV-ink based printers. In addition, it sells specialized ink products for use with its printers. The company sells its printers and related products primarily to commercial digital printers, design and service firms, screen printers, commercial photo labs, outdoor media companies, and trade shops.