Many products in the marketplace look amazing, but when you peel back the cover, you'll see a mass of ugly, inefficient code. You'll find rigid layouts that break when you add content and plugins that are difficult to configure or crush with other popular plugins. As a website owner, you shouldn't have to worry about performance issues or compatibility nightmares. You need WordPress themes and plugins that are easy to use, and highly effective. We wanted our products to solve problems most website owners face when starting out.