Founded in 2008 by Joel King, Music Feeds was a pioneer in digital music media publishing, becoming the largest music publisher in Australia by 2013, audited by Nielsen. Music Feeds studio was then founded in 2013 based in the iconic Mehaphon studios by Joel King, streaming a number of famous artists every day to YouTube. As of 2018, the studio received over 50 million YouTube views. In 2014 King sold the company to Evolve Media LLC. Today it remains one of Australia’s leading music publishers.