Muchen E Commerce

Innovation is what gets us up in the morning. Our team consists of over 300 passionate, talented professionals, leveraging unmatched knowledge of the online retail industry and a genuine eagerness to help brands reach consumers in Europe and beyond. Thanks to our focus on cutting-edge technology, strategically located European warehouses and revolutionary approach, Muchen is currently the biggest distributor of XIAOMI in Europe. We’ve rapidly risen over our humble beginnings and are proud to work with some of the most exciting start-up brands today, including Roborock, DREAME, SMARTMI and more. We are always looking for ways to make brands and technology reach its global customers. In addition to building our partner, distributor and influencer networks, we are also working to open our very first Muchen Retail Flagship Store in 2022.