Montreal Think Tank

We are an "all things" Marketing shop. Having been doing traditional Marketing for over 20 years, we saw an opportunity when the birth of Social Media came about. All the big bucks spent on Marketing campaigns, promotions and advertising, we were still holding our breath when the results came trickling in and celebrating when we reached 2% of our target market. Makes sense? Of course not, especially not for those businesses with limited budgets. Five years ago, we started a pilot group called West Island Watch to see how building a community could help build brand awareness and improve efficiency on all Marketing strategies. Tried, tested and truth - communities not only build a credible, positive brand experience, they offer a space for people to bond, rally together, communicate product improvements, new ideas, and turn your audience into your brand ambassadors online and offline. Not to mention that you/your brand, stays top of mind with your customer, every day, multiple times a day and for a prolonged time frame (average 3 hours/day!) at a fraction of the cost of any other medium! This is why we believe that Community Marketing is the foundation of any solid Marketing Strategy. It is the means to an end that cannot be overlooked. Every brand (whether it be product or service) must have a social media presence and if you don't create yours, it will be created for you. The difference is when YOU don't create it, it is no longer your tribe and they have control over YOUR brand.