Molecular Influence

When it comes to raising money, negotiating a deal, or closing a client, there are simple and powerful rules that can be applied that will significantly increase your odds of achieving success. It doesn’t matter who you are, everyone can be hacked. Cersosimo takes decades of hands-on experience in influence and puts it into an easily-digestible read with effective solutions that will guarantee to produce results from the second you begin applying the methodology. This psychological method can be used to influence anything - and the examples in the book provide the reader with great insight as to how to position for success by affecting people at the molecular level. Even a few well-placed words can end up increasing your odds of closing the deal - astronomically. By simply using the strategies explained in this book, readers can quickly become a weapon in the closing room, in front of investors, or even in everyday conversation. Psychology is a science, and just like math or physics, it works the same every time. While the ability to creatively influence, on-the-fly, is an art - influence is also very much a system that can be learned and applied. "If you have never spoken with Russ, you may not truly understand the epic nature of this work. This is how his mind works. And it does work. I’ve spent almost three decades in the self-improvement industry. Russ manages to excite, elucidate and explain aspects of psychological influence that I never previously even considered. He refers to this process as “Molecular Influence” for many reasons, most of which you will have to read the book to learn. What I can tell you is that you will be equally entertained, informed and inspired." - Melody S Wright – Writer and Author. Former Dale Carnegie trainer and first female trainer of the Dale Carnegie Sales Course. Melody spent 25-years teaching the Dale Carnegie program in Canada.