Mojo

Brand Strategy / Design Consultancy - Mojo helps clients connect with their audiences by crafting brands that build value and equity, offering knowledge and insights that help businesses or individuals to evolve successful identities that align with achieving their goals. Core services: Corporate Branding, Personal Branding and Brand Design. Personal areas of specialisation include brand strategy, design consultation, leadership/executive coaching and workshop facilitation. Leveraging extensive creative expertise [design, development and delivery] in corporate identity, customer/user experience [CX/UX], visual communications, presentations, new product development and digital solutions architecture for brands (web/mobile). Personal responsibilities include: - Research: Identify Need | Personas [empathy maps] | Positioning | Value Proposition | Brand Audit - Strategy: Brand Story | Core Values | Brand Map | Brand Statements | Brand Definition | Mood Boards - Design: Creative Brief | Benchmarking | Naming/Tagline | Brand Mark | Brand Architecture [design system] | Messaging | Customer Experience [CX mapping] - Touchpoints: Brand Guidelines including: Brand Mark, Fonts, Colour Palettes, Grids/Layouts, Photography, Icons/Diagrams, Tone of Voice | Touchpoints: Stationary, Brochures, Online Presence, Product [visual brand language], Signage, Interiors, Vehicles etc - Assets: Implementation | Engagement Channels [social media, print etc] | Talk Customers Language [messaging] | Quality of Collateral [production specs] | Differentiation Opportunities Clients [selection]: CPL | Covalen | Future of Work Institute | Stratos | UCD | The Information Lab | ELFC | Cavan County Council | Diageo [Guinness UDV] | Pepper Money | HSE | Peter Mark | Brown Thomas | Trinity College | Co:worx | Cavan Digital Hub | Advanced Organisation