Mobile Marketing Research Association

The rapid evolution and increasing use of mobile devices such as smart phones and tablets is creating unprecedented opportunities for the marketing research industry. This fast developing and complex industry needs a unifying body, a single voice, and a place to exchange the best and most innovative of ideas. MMRA exists to unite and serve the industry in developing best practices, professional standards and ethics regarding the use of mobile devices for marketing research. MMRA is building a foundation for education, conducting studies and creating communications to foster this growing industry. If you have an interest in mobile marketing research, we encourage you to join the MMRA today. Benefits for joining include networking with industry leaders, exclusive discounts to events such as the acclaimed MRMW conference, exposure on the MMRA website, and most importantly participation in creating standards, ethics and education that will shape the future of this industry. For more information on how to become a member, please visit the MMRA website at: http://www.mmra-global.org/