Would you prefer a customer buy on your DTC store, or on Amazon?
Your own store, of course!
A customer on your own DTC obviously has much more value.
1) You make more margin.
2) You get his/her email.
3) You start a valuable, lifetime brand-to-customer relationship.
Etc. Etc. You know the benefits.
We've built out Mixy, a platform to motivate customers to buy on your DTC.