Mindspace

Marketing is devided into two basic arenas. The first , providing a benefit to the potential consumer. The second, planting an idea in the consumers mind. The first covers the field of commercial marketing, The second covers the fields of: Social marketing, Nation branding, Place branding, Political marketing, Government branding. Basically dealing with the public and social sectors. We see the latter as more challenging and more rewarding. How do plant an idea in the consumer's mind, without providing him or her a tangible benefit. How do we build a brand around this idea. How do we communicate this brand in the up-to-date virtual world. Our goal is to serve as your pathfinder on this trek.