Mercat de Música Viva de Vic is a professional meeting point for the music industry. It is held annually during the second week of September and, for four days, brings together professionals from the Catalan, national, and international music industry.
Its multi-stylistic nature makes it unique on the international scene, turning it into an event that offers the best of festivals in a market setting.
Since 1989, MMVV has served as a showcase for new musical projects, promoting the hiring of shows and facilitating the exchange of knowledge and experiences among industry professionals. With a clear international perspective, the Autonomous Communities, sector associations, and Catalan and state institutions find ideal conditions to shape the present and future of the live entertainment industry.