Mention,

Mention is an international consulting agency and software developer that specializes in interfaces and game mechanics. The company was founded in 2010 by Ryan Braley and Nils Pihl and uses proprietary research and methods to analyze and improve interfaces and implement game mechanics to increase user adoption. Mention is also assisting the Harrington Department of Bioengineering at Arizona State University with developing a brain/computer interface to enable neural control of devices. Mention has also pioneered a new way to bring genetic algorithms to the Cloud using Hadoop MapReduce, making them massively scalable, and developed the LEIA methodology of interface analysis and design.