Megan Mac | Marketing & Communications

Today's digital environment is heavily saturated with content and in the race to keep up, it's easy to lose sight of why you're creating content in the first place. As a writer with a background in business development, I help companies start meaningful conversations that build brand awareness, generate leads and deliver measurable results. Whether it's a webpage or a blog post, your content should help audiences understand your business and how your products/services align with their needs. This is especially true for companies operating in the innovation space. From new retail models to technology-enabled ventures, I've helped a wide range of clients scale their businesses by: • Developing and publishing high-quality content that reflects expertise and experience • Turning complex ideas into digestible marketing assets • Improving clarity across websites and directory profiles • Optimizing website content and blog posts for Google • Building brand awareness through social media and thought leadership • Generating leads through email marketing and product/service pages • Creating business development assets to support sales If you're looking to use content to enhance your digital presence, I'd be happy to learn more about your objectives and how we can grow your business together.