MASIMA is a management consulting company focused on retail and trade marketing. We develop projects to define our clients' sales channels strategy and in-store execution standards, as well as projects to engineer and deliver training programs to sales teams
Our Organizamos nossos projetos em 2 categorias:
1. Sales channel strategy and in-store execution:
1.1. Channel assessment and segmentation
1.2. Standart operational proceedures for sales promotion
1.3. Organizational strategy and human capital management strategy
2. Training and development:
2.1. Modeling of training programs (for sales teams)
2.2. Implementation and management of training programs