Found in 2009; Masar adopted the idea of increased access to mobile financial services that is growing widely in the world; bringing it to action within the region. Masar offers mobile services on different levels in a way that connect mobile operators, banks, agents and merchants with individuals. It provides a wide range of services; including direct top-up, agent top-up, bill payment, person-to-person payments, mobile banking, online payment and both national and international remittances.