MarketingScan is a Market Research company, subsidiary of Mediametrie (the French leader of Media measurement) and GfK (4th Market research Group in the world).
Our solutions:
BehaviorScan: Tests in real conditions in 5 cities : Angers, Le Mans, Poitiers, Brive and Château-Thierry, to test each part of the marketing mix: product, packaging, price, merchandising, media...
TVScan, WebScan, RadioScan, AffiScan, CineScan: Media efficiency studies on purchases, based on a unique Single Source combining audience mesurement and purchase through a consumer panel.
Consumer Zoom: Shopper studies based on retailers loyalty cards data. 3 retailers partners: Auchan, Système U and Cora. 15 million card holders weekly processed.
Industry
Market Research, Public opinion (opinion poll) and social research services, Services to businesses, Business Services, Marketing and merchandising consultants, Consumer market research organisations, Market research consultants, Economic feasibility studies, Marketing strategy consultants
HQ Location
105 rue Jules Guesde
Levallois Perret , 92300, FR
Keywords
Product TestingEfficiency MeasurementInnovationMix mediaPackagingMerchandisingPromotionand Loyalty card