Marketing Means More

Marketing Means More is a strategic marketing consultancy founded on two principles; firstly, that marketing is far more than just communications, and secondly that the ultimate purpose of marketing is profit. Many marketing consultants will tell you how they have some magic formula to revolutionise your business, almost inevitably focused on digital marketing. Don’t get me wrong, the digital revolution has transformed marketing in many positive ways, and digital marketing is an essential component of any good marketing plan. But this is something that comes at the end of the process, not at the beginning. Good marketing planning starts with diagnosing the business issues using research. It then moves on to developing a marketing strategy based on segmentation, targeting and positioning. Once the strategy is defined, the process moves on to tactics and execution, the famous “Four Ps” of marketing; Product (product or service), Price, Place (distribution) and Promotion (integrated marketing communications). However, tactics without a good marketing strategy are useless, and potentially a complete waste of money. And a good marketing strategy must be based on understanding what your customers think. I am a Fellow of the Chartered Institute of Marketing with 25 years’ international marketing experience. I am a graduate mathematician and qualified in marketing to MBA level. I am less interested in what is fashionable in marketing and rather more interested in what is effective, especially when applied to your business. I can help improve the profitability of your business and significantly improve your Return on Marketing Investment. I will help you build a well-defined, customer-oriented marketing strategy, executed by an effective and efficient integrated marketing plan to deliver success and long-term business growth. If you’d like to discuss your marketing challenge and how I can help you, please get in touch via the website or www.linkedin.com/in/mike-biscoe.