Marketing Leads

Marketing Leads helps businesses create high performance demand generation teams within their marketing organizations. Demand generation driven marketing delivers a continuous stream of highly qualified leads to the sales force, resulting a growing pipeline of qualified opportunities and accelerating revenue growth. It also enables tighter alignment between sales and marketing, and creates true accountability for the marketing function. Services offered by Marketing Leads include: • Building the business case for creating a demand generation team • Developing the demand generation strategy and implementation plan • Leading the creation and build out of the demand generation team: staffing, training, processes, technology, metrics, alignment with Sales, demand gen “playbook” • Designing and executing demand generation campaigns and programs • Demand gen “best practice” consulting