Marketing General Incorporated (MGI) specializes in helping associations and relationship-based organizations grow. During the past 45 years, MGI has helped hundreds of organizations grow their membership, enhance engagement, improve retention, increase dues and non-dues revenue, and gain new insights through market research and analysis. Widely respected throughout the association and nonprofit community as a thought leader and preferred partner, we develop and implement customized strategic marketing plans with measurable ROI.
The MGI team is comprised of a staff of over 50 experienced
creative, data, digital services, research, production, and account management professionals ready to help grow your membership program.