Marketing Attribution Partners (Map)

Marketing Attribution Partners (MAP) is a analytics platform provider that is designed to specifically address marketing assessment in the "always on" multi-channel landscape. Our tools allow revenue owners to show how they influence customer transactions as well as the detailed journey decisions that lead to those transactions. By incorporating the "softer metrics" of marketing alongside traditional media efforts allows the platform to provide an understanding of how the different elements of a multi-channel strategy and different potential messages associated with those channels affect each stage of the customer journey in their own unique ways. Our approach has its foundations in marketing attribution and path analysis, but given the complexity of the evolving multi-channel options, MAP has expanded these concepts include indirect and longer-term effects with the traditional direct and immediate-term effects. We look forward to the opportunity to demonstrate the software for you.