Marketpoint®

As a strategic marketing and communications firm, MarketPoint delivers honest, insightful and effective brand and marketing services for clients in the Business-to-Business (B2B), Education, and Non-profit sectors. MarketPoint helps organizations improve communications and drive revenue through: • Detailed and actionable market research • Reliable, strategic marketing and branding counsel • Interim & outsourced marketing services • Effective business communications strategy We provide strategic assistance for executives who would like to get more out of their current marketing efforts; interim marketing leadership to organizations whose marketing departments are in transition; and outsourced marketing management for organizations who could otherwise not afford a Chief Marketing Officer. MarketPoint’s consultants average more than 25 years’ business experience and have demonstrated real-world brand and marketing success. We integrate with organizations’ existing marketing departments and vendors and maintain an agnostic approach to suppliers and producers. This enables us to provide unbiased counsel in matters of marketing, communications and organizational brand. Our work includes marketing strategy, market research, branding, organizational positioning, development of marketing plans, product launches, interim and outsourced marketing services, market segmentation, message mapping, and communications management. A sample of the firm’s clients includes: American University Beirut (AUB), Bloomberg BNA, Graduate School USA, InSource Solutions, Macmillan/McGraw-Hill, McCormick & Company, Minibar Systems, the National Archives, the New York City Department of Environmental Protection, Phillips Corporation, Rice University, STUDIOS Architecture, Taylor Technologies, United Way of Central Maryland, University of Maryland Baltimore County (UMBC), Wolf Trap Foundation for the Performing Arts, and WPM Real Estate Management.