Malmö, I Love You

Malmö, I Love You is an urban content centered movement on sustainable urban development which is run by the non-profit organization Cities of Love Scandinavia, with the official support of the City of Malmö, as part of a global network created by the producers of the celebrated films Paris, Je T'aime, New York, I Love You and Rio, I Love You. The movement is based on an innovative media model where Malmö, I Love You, in collaboration with corporations, institutions, organizations and residents of the city, will create social and creative activities and events, combined with digital content, which will highlight the creativity, diversity and love of the city. After 30 months of engagement and interaction the movement will culminate with an international collective feature film on “the small town with the big feelings”, based on ten stories of love, from ten different neighborhoods in Malmö. Malmö, I Love You will leave a lasting legacy in addition to an active value driven movement and the produced media content. It shows the positive impact when governments, businesses, creative actors and city dwellers unite and act together for sustainable development.