A holistic (strategic) approach to branding begins with a clear brand vision, one that transforms into an essential paradigm and positioned as the centerpiece strategy of a business. In turn, the brand becomes the inner, perpetual force that aligns, drives and navigates the business forward. MakkiMakki Brand Transformation Consultant harnesses the power of BrandDiagnostiX™˘ and TheBrandQuotient™ in all of its branding programs. MakkiMakki believes that successful brand building and management begins with a holistic approach to branding.