Majority

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture. And when you move culture, you move product. We ignite diverse lived experiences into cultural disruption that can take many forms, including: advertising, strategic planning, digital, branded entertainment, design, product innovation, experiences, art and activism. Born in the ATL where the minority is the majority, award-winning creative Omid Farhang founded Majority in 2021 in partnership with The Don Dada of celebrity marketers, Shaquille O'Neal along with veteran marketers Jorge Hernandez and Asmirh Davis. We are changing the landscape of the advertising industry by accelerating the normalization of diverse faces powering the best creative companies in the world. Because when it’s normalized, you can see it. And when you can see it, you can be it. That’s a legacy that’s bigger than advertising.