MPK Group is a KOSDAQ-listed restaurant company in Korea that owns and franchises Mr.Pizza
and Manoffin locations.
After Mr.Pizza opened its first location near Ewha Womans University in 1990, it launched a series of
marketing campaigns targeting female customers throughout the mid-2000s. Thanks to the successful
campaigns coupled with the 300% Principle, Mr.Pizza became No. 1 pizza chain in Korea, beating its
major global competitors. The company expanded its business in 2008 with the launch of coffee and
muffin café Manoffin and became the first pizza restaurant to be listed on KOS DAQ in the following year.
In 2012, Mr.Pizza was changed to MPK Group, short for Mr.Pizza Korea Group and started looking to
overseas markets for opportunities. The first overseas Mr.Pizza restaurant opened in Beijing, China in 2000.
In 2007, it eventually entered the U.S., the world’s largest pizza market. MPK Group currently operates
nearly 600 Mr.Pizza and Manoffin locations home and abroad.
Industry
Food Franchise Service, Foods, Food & Beverage, Other Instant Food, Instant Food
HQ Location
Hyoryeong-ro Seocho-gu, Seoul 137-849, South Korea
Main Products
Mr.PizzaFranchise BusinessOther Instant FoodShrimp GoldPotato GoldFood Franchise Service