Mission

In 2008, MISSION was co-founded by a dynamic group, including scientists, engineers, and renowned athletes like Serena Williams, Dwyane Wade, and Drew Brees, alongside heat health and safety experts. Recognizing the escalating dangers of heat and the inadequacy of existing solutions, this collective seized the opportunity to pioneer wearable cooling innovations. Their vision extended beyond merely enhancing comfort and safety during activities in the heat—it aimed to revolutionize overall health, wellness, productivity, and performance. Fast forward fourteen years, and MISSION stands as the unequivocal market leader in the U.S. The company specializes in year-round wearable cooling and heat-relief innovations, ensuring optimal comfort, safety, recovery, and performance in moments of heat and sweat. MISSION Cooling Gear is now accessible in over 25,000 retail stores, online, and industrial/commercial channels, providing crucial support for American workers navigating challenging working conditions. MISSION's market dominance is rooted in its arsenal of patented and proprietary technologies, empowering users to tackle even the most demanding heat conditions. Aligned with the HEAT-Safety Guidelines recommended by the Korey Stringer Institute and the Heat Safety & Performance Coalition (HSPC), MISSION's product portfolio reflects a commitment to enhancing safety and performance in heat-intensive environments. This non-profit organization, dedicated to the well-being of workers, athletes, and warfighters in the United States, collaborates with MISSION, KSI, and HSPC to conduct research initiatives. These collaborative efforts yield valuable insights, contributing to the establishment of new national guidelines and informing HEAT-safety standards. Simultaneously, they provide a comprehensive 360-degree HEAT-safety ecosystem for companies prioritizing employee protection and productivity in severe working conditions.