Midg

Media IDentity Graph (MIDG) is a zero-party data measurement solution capturing behavioral data from digital touchpoints across consumer journeys online, including entertainment consumption and purchases. We track digital interactions from a panel of 30M consented U.S. participants in real time on all services and device types, including streaming video (SVOD, AVOD, FAST, vMVPD), social media, gaming (mobile, console, online gambling), audio (streaming music & podcast), online betting across smartphones, tablets, laptops/PCs and connected TV devices. MIDG offers a view into digital platforms used, content viewed, time spent and cross-platform interactions.