M Factor,

M-Factor provides predictive analytics software for marketing and trade investment management for leading consumer products companies. M-Factor’s Marketing Investment Management, Trade Spending Effectiveness, and Portfolio Pricing Optimization solutions empower users to continuously analyze, forecast, and optimize marketing investments and trade spend. Current customers include The Coca-Cola Company, Kellogg’s, The Dannon Company, Alberto Culver, Ocean Spray, Nestlé Waters, and WhiteWave Foods.