ME&MATS founder Astrid van der Hoeven is on a mission. It saddens her that we all take too little time to share our love and appreciation with our dearest friends and family. Her mission is to encourage you to comfort, cherish, value and connect with your loved ones.
Astrid is an expert in sharing her care, although this quality was awakened by a sad and life-changing experience: Astrid lost her son Mats very shortly after his birth. After a period of intense grief, Astrid realized that those 30 glorious, loving, overwhelming minutes with Mats were perhaps the happiest in her life.
To this day, Mats is still Astrid’s inspiration to celebrate life and make an effort to share her love and care. Through compliments, hugs, laughter, tears. This is how ME&MATS was born, to spread a message to the world: there is gold in even the smallest moments.
ME&MATS encourages you to say you care, even when it’s hard to find the right words. Our gifts carry the message for you. The easiest – yet strongest – way to tell loved ones how much you appreciate them and think of them.