The MAPP VIP (Masters in Applied Positive Psychology Virtual Incubation Program) provides entrepreneurial resources and support to alumni of the University of Pennsylvania MAPP program. All participants have founded early stage startups with double bottom lines: doing well financially and doing good in the world. The three goals of the MAPP VIP are: 1. Teach the necessary skills to run a profitable and ethical business contributing to world well being, 2. Create a strong community of like-minded positive psychology entrepreneurs, and 3. Leverage the vast resources of the UPenn, MAPP, and Wharton alumni network.