Loyal

LOYAL, a leading publisher consolidator in the ~$700 billion global mobile apps ecosystem, is a trusted app community empowering small and micro-businesses with proven economic growth strategies. Founded in early 2020, Loyal is creating a premier platform for a scaled consolidator of mobile apps and spearheading the consolidation and growth of quality app publishers. We seek to uplift micro-businesses & support small publishers and developers to level the playing field and compete against the tech Goliaths yet Loyal is not just an app consolidator. We are passionate about building a platform for a trusted, global app community, celebrating and advancing the innovation of small developers and publishers around the world. The mobile app economy has been one of the greatest wealth creators ever and we are taking it to the next level by creating strength in numbers. We are bringing together a portfolio of exceptional apps and providing the back-end technology and human resources necessary to accelerate their growth trajectory (e.g. legal, accounting, marketing, engineering, monetization, consumer acquisition and engagement, analytics). Due to competitive and regulatory headwinds, as well as operating system restrictions, the market is squeezing revenue opportunities for small developers and publisher businesses. who need to either grow faster or risk failure. Loyal offers developers and publishers two pathways for their own business and professional success: - When an app publisher sells to Loyal, they achieve their desired exit and can pursue new ventures. - When an app publisher chooses to join our community of great mobile app content providers, they can remain as key members of a larger organization, and subsequently achieve the scaled benefits of a large publisher to maximize revenues through subscriptions, advertising, cross promotion, in-app payments, affiliate, sponsorships, and other monetization pathways.