Long Research Consultants

LRC is a public opinion research firm dedicated to providing data and insights to inform our clients' communications strategies and outreach campaigns. Our approach is based on the research methods proven by political strategists to craft winning campaigns, and can be applied to almost any effort in which clients seek to win an audience's support. Studies can be designed to assess current public opinion and trends over time, to explore communications themes and ideas, to refine and test messaging or media, as well as to test the impact of programs, activities or communications once they have been implemented. We employ a variety of quantitative and qualitative methods including online research, telephone surveys, focus groups, one on one interviews, mail, mixed-mode, and in-person techniques. Research audiences include voters, consumers, executives, regulators, investors, employees, patients, customers, members, community leaders and others, at the local, national, and international level. The results of this research and our analysis of the findings provide clients with essential tools for building or refining an internal or external strategy around an issue, project, product, brand, or organization. Representative Industries: • Agriculture • Biotech • Business community/Chambers of commerce • Chemicals • Energy • Financial services • Health care • Manufacturing • Municipal services • Pharmaceuticals Representative Issues: • Brand image • Corporate reputation • Community issues • Communications strategy (message development, ad testing, crisis communications) • Development projects • Employee studies & organizational structure • Energy • Environmental issues & regulation • Human health (health care, health impacts, specific conditions) • Issue campaigns (ballot measures, advocacy campaigns) • Product safety and recalls • Product stewardship • Program evaluation • Regulatory affairs • Sustainability • Taxes