Lexicon Branding

Great names create a strategic advantage. They give power and momentum to new ideas. They deliver fundamental value—they drive revenue. P&G’s Swiffer & Febreze, Apple’s PowerBook, Subaru’s Outback, Intel’s Pentium, GM’s OnStar, Coca-Cola’s Dasani water, and Blackberry’s phones are all billion dollar brands and all names created by us. Our process for naming new-to-the-world companies, products, and services combines small creative teams with structural linguistics in an integrated, end-to-end approach. From naming strategy to name development and linguistic evaluation — by our global network of 100+ linguists across 75 countries — to consumer and employee research, to trademark clearance, and finally to name messaging and launch, our process gives you not just an unforgettable name but a platform upon which to build a successful brand. Our clients include both Fortune 500 companies and innovative startups looking to become one of them. If you need brand language to match your ideas, we invite you to partner with us.