Since its first collection debuted in 2009, Launch has quickly become known as a renaissance line for its top-quality boards that speak to a rider’s distinct style and personality. Launch is owned by former pro rider Jon Callahan who translated his aggressive riding and unmatched passion for the sport into a snowboard line that genuinely caters to what riders need. With industry expertise and a distinct thoughtfulness towards the craft of board making, Launch has sold out every season, doubled its production each year and most importantly, earned the praise and loyalty of professional and beginner riders alike. Understanding that being a rider transcends the slopes, Launch also has a growing apparel line of tees, hoodies, cuts and sews, headwear and limited edition lines.