Latitude Beverage

Latitude Beverage is the innovative, Boston-based company behind a growing portfolio of national wine and spirits brands, including 90+ Cellars, Iron Side, Mija Sangria, Tequila Zarpado, Wheel Horse Whiskey and Copper & Cask. Across these brands we offer a highly curated, global selection of products that deliver exceptional value and make it easier for consumers to enjoy great wine and spirits at great prices. The company was founded in 2007 by Kevin Mehra, who saw an opportunity to make high-end wine more accessible by transforming market inefficiencies into better value for consumers. The company's flagship brand 90+ Cellars was launched in 2009 and is now one of the fastest-growing wine brands in the country and a top five premium/super premium wine brand in the Northeast.