Lrw: Now Material

We are now Material, a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve. LRW is a California-born global collaboration of data-driven companies, best known for driving results through the use of consumer and behavioral insights. Our ability to translate deep human understanding and sophisticated data analytics into business success has allowed us to uncover real growth levers in strategy, innovation, branding, communication, and experiences for top global brands. We apply state-of-the-art modeling and analytic techniques against a multitude of data streams, pairing tech-enabled methods with a “so what?®” consultative approach to provide unparalleled impact for clients. https://materialplus.io