Kristalytics Database Marketing

Pinpoint Marketing: It’s not about the products or services. It’s about understanding the people who are buying the products and services. How do we do it? We collect thousands of unique pieces of individualized demographic, psychographic and technographic data on your customers and prospects. Then we analyze that data for hidden buying patterns… that let you collect the most profit for the least amount of marketing dollars. We design and engineer processes that comb through thousands of variables… internal or external, 1st party or 3rd party, structured or unstructured, independent or interdependent, fee-based or publicly available. Then we hand-pick the most influential and predictive indicators that provide the best lift for your marketing campaign. We can (and do) handle data sets with billions of records, which maximizes the odds of discovering predictive variables. Since we are “data agnostic,” we don’t care which variables prove to be predictive. If the number of bathrooms is predictive, great! If two variables are interchangeable in terms of predictive value, we’ll use the one with the lower usage cost. At the end of the day, we turn big data into actionable and profitable advertising campaigns.