Kraken Boardsports

People will always ask why. Why would you build the winch? Why do you need that? But to those who do what we do, it needs no explanation. Whether skiing or surfing or skating or snowboarding or wakeboarding it doesn't matter, the concept of the winch comes right from the soul of every rider. Not in its physical form or the exact idea, but in its function, in its pure enabling ability. It plays on the unique creativity bred in those who ride. The winch lifts restrictions to the expression of this creativity and puts opportunity to ride into every situation, in every location. It creates freedom. - Mike Grobinski, Pro Snowboarder & CEO