Kinsfolk

Kinsfolk is the consulting practice of Nick Gardner, a Strategy Director specialising in brand and go-to-market for new and scaling businesses. Nick is the former brand leader of the UK’s leading digital venture builder, Blenheim Chalcot. So he knows what it takes to build and scale businesses. He applies that experience to help founders, investors and senior teams to build brands, develop propositions and go to market in the best way possible. Kinsfolk is a network of senior specialists, not an agency. We always start with strategy, advising on what’s needed (and more importantly, what’s not). We then build the team around the brief, bringing in proven designers, writers, animators, videographers or marketing professionals. We can help to: Position your value: Define your brand’s focus and distinctive value to stand out from competitors and resonate with customers. Craft your proposition: Define your value proposition for each audience and articulate that value clearly and concisely in messaging. Structure your offering: Develop the brand and product architecture that helps sell more and build equity in the right places. Create your brand: Build the strategy, visual identity and tone of voice to launch a new brand or refresh an old one. Launch your venture: Build your MVP brand strategy, visual identity and website to get to market quickly and cost-effectively. Sharpen your messaging: Evolve your go-to-market messaging to stay competitive and compelling as your market, customer and / or offer evolves. Elevate your content: Plug in strategic, design and writing support to accelerate your marketing and sales content engine. We offer a free 30-min strategic consultation. We can use this to discuss a brief, write a brief, or decide if we need a brief. Email on: nick@thekinsfolk.co.uk