King James part of Accenture Song is a South African agency made up of specialists who work in tandem. We put idea explosion ahead of idea integration. Everything starts with a bold idea, and where that idea comes from in the agency is irrelevant. In our experience, the best ideas have a flammable quality. Everyone that encounters it wants to add to it, with interest, and in doing so the idea is exploded into whichever mediums make it more powerful.