KiddyCompare is a price comparison website dedicated to baby and children’s equipment. The website is already live, with a promotional marketing campaign due to begin Spring 2016.
There’s a real gap in the market for an e-commerce website that combines the usefulness of a price comparison engine with the advice and warmth of a parents’ forum, and we are very excited about the forthcoming launch!
Childrens’ equipment is a profitable and growing market, worth £900m in 2014 (Gfk). It’s a very specific category that most new parents have never encountered before. The choice available can be bewildering, many products are relatively high ticket, and parents feel they must get it absolutely right for their child.
Parents’ websites such as Mumsnet and The Unmumsy Mum have generated unprecedented popularity and media interest in the last decade. This is a target audience that actively seeks out recommendations from other parents and shares their tips; they are savvy, selective – and very cost conscious.
KiddyCompare is the brainchild of Nicola Binder, a Bath based entrepreneur and mum of two, supported by a team of experienced web developers and marketers.
We have affiliated with 40 great brands so far (with more in the pipeline!), including most of the major high street retailers. We are currently fine tuning the website functionality and content prior to the main launch in the Spring.
The site will be monetised principally via commission from purchases, plus initially at least via advertising on the website from carefully selected and relevant brands.
KiddyCompare is actively seeking new investors, associates and affiliates. If you’d like to become part of this exciting new venture, please contact Nicola on 07944 184340 or nicola@kiddycompare.com.
You can also find us at:
Facebook: https://www.facebook.com/KiddyCompare
Twitter: https://twitter.com/kiddycompare