In 1967, the New Zealand Government established the Anti-Litter Council, the organisation that is now known as Keep New Zealand Beautiful.
We started out tackling litter, and that’s still a big part of what we do. Today, though, our work includes a much bigger range of programmes and initiatives including:
• Litter behaviour research
• Local and national litter auditing
• Behavioural change media campaigns
• Waste minimisation programmes
• Planting and waterway initiatives
• Graffiti reduction and mural enhancement campaigns
• Education and sustainability programmes
• Environmental excellence awards