Kire

Kire is the new brand of strategic consulting firm for hotels, leveraging the consolidated experience of Travel Industry Analyst Simone Puorto and hospitality services company Playhotel Next. With a clear, simple, and transparent approach, Kire aims to provide objective data analysis and a comprehensive overview of hotel operations to help clients achieve their goals. Kire's services include expertise in brand positioning and repositioning, and its methodology follows a six-step process to optimize brand recognition and increase direct revenue while reducing acquisition costs. The brand's name is derived from the Japanese aesthetic category and practice of "Kire," which symbolizes the concept of transformation through simplification. Cutting through the unnecessary to be reborn. Getting rid of what hinders us along the way to reach the goal. Managing complexity to provide simple solutions. This is how Kire was born. From the meeting between Simone Puorto, a tech specialist in the travel industry, and Playhotel Next, a consulting and services company for the hospitality sector, a new brand of hotel consulting is born: clear, simple, and transparent. Linked to ikebana, the traditional Japanese art of cutting flowers, the kire ("cutting") concept indicates an aesthetic category and practice. A unique idea of the Japanese aesthetic discourse, kire, is a primary metaphor for Zen Buddhism: only by cutting the root of life can one see one's nature. Playhotel Next and Simone Puorto have joined forces to bring a new, evolutionary product to the hotel consulting industry, which seeks transformation through simplification—a cut with the past to give life to a new, better future for hotel structures. KIRE's approach is to leverage data transparency and pragmatism to make strategic decisions and manage hotel operations effectively. The consultancy firm operates internationally. For further information, please get in touch at pr@kire.tech or visit https://www.kire.tech/