Jinni is a leader in video discovery and targeted advertising solutions for entertainment brands and is the holder of the 66th annual Technology & Engineering Emmy®. Jinni’s semantic engines are powered by the Entertainment Genome™, containing thousands of genes that are automatically assigned to describe mood, style, plot and setting of every movie or TV show released around the world. These elements are then matched to subscribers’ personal tastes and viewing history to provide a truly personalized discovery experience. The company has recently extended its service into the ADTECH space with an entertainment audience targeting solution addressed to movie studios, TV networks and OTT video providers to promote entertainment titles to the right audience.