Jan Ki Baat is the largest digital media platform on public issues, leveraging the citizen reporting model. Its a new age media platform, built on mobile-first, digital-first platform, with the objective of giving voice to the concerned citizen, intending towards action.
jan Ki Baat's target audience:
- Youth between 16 to 30 years
- Hyperlocal communities based on location and interests
- Election geeks
Online viewership: 1 million per month
Assets built till now:
- 1500 citizen stories
- 100% election prediction based on in-house probability and on-ground studies
- 100 verified citizen reporter network
- 50 whatsapp community groups
- more than 50 partnerships