Ital rabbits focusses to promote and meet the demands of rabbit meat market, in the most cost-effective way for the company, seeking the greatest satisfaction of its interest groups (consumers, staff, suppliers, society and shareholders), maximizing the quality and food safety, being respectful with the environment. Rabbit meat is an excellent source of proteins, necessary for the normal growth and development of bones in children. Rabbit meat also provides a significant source of minerals such as phosphorus, which contributes to the proper maintenance of bones and teeth; and selenium which contributes to the proper functioning of the immune system, the same as vitamins B6 and B12.