Interpartners Worldwide

I’m happy to introduce Interpartners Communications, a global network of independent marketing communication professionals. Fully geared to an « out-of-the-box » vision, 3 decades of international experience have taught us that universality of human behaviour should never be taken for granted - value patterns indeed are essentially culture bound. This has given rise to a network with a difference : one that is not merely a chain of scattered affiliates, but an organisation that prioritises cross-border functionality at all levels. In doing so we commit ourselves to 3 straightforward principles : Great ideas travel better : successful international marketing relies on big ideas. implemented by a lead team and backed by a network of committed business partners. Interpretation, not translation : straight adaptation often misses the point and unless content is properly transcreated, it will hardly motivate local markets. Intelligent interpretation with an ear and an eye for local divergence and flexibility work wonders to boost sales across your markets. Owners make careful drivers : A strong local footprint is one thing. But when people who look after your business have equity in the agency they run and the agency in turn has equity in its international network, they are doubly motivated to ensure your needs are well looked after. We are a formally structured group of entrepreneurs, used to connect with one another to share talent and resources. Supported by a multi-lingual back up team, we are careful not to hamper commitment by cumbersome dictates. Our « OneAgency » service model enables the lead agency team to call on fully involved local partners who are sensitive to their own territory and ensure that your message reaches consumers persuasively. The group is present in 22 countries worldwide and works for international companies, such as Tesco, Merck Pharma, Intersport, P&G , Bimbo as well as a wide range of clients in not less than 35 markets.